Over the past two years, The Union of Musicians and Allied Workers has asked the streaming giant to raise its average pay of $0.0038 per stream to a penny per stream in the campaign "Justice at Spotify. Spotify's aggressive investment in podcasting and Rogan specifically has angered musicians who say Spotify underpays artists on its platform. The next year, it lost the equivalent of $2.2 million every day. After years of losing money, Spotify became profitable for the first time in company history in 2019. Podcast advertising accounted for 13% of Spotify's total 2021 revenue in Q3 as the streamer struggles to remain profitable, according to the Journal. On Thursday, the company announced the purchase of two podcast analytics companies, Podsights and Chartable. Spotify has invested over $1 billion in its podcasting arm, including the acquisitions of Gimlet Media, Anchor, Parcast, The Ringer, and Megaphone. "I want to thank Spotify for being so supportive during this time, and I'm very sorry that this is happening to them," Rogan said in a video posted to Instagram. They released one earlier this month that examines some of the claims made in Rogan's chat with Malone.Account icon An icon in the shape of a person's head and shoulders. Wendy Zukerman and Blythe Terrell are publishing episodes that debunk misinformation being spread on the platform. The host and editor of Gimlet's Science VS podcast said they'd no longer make episodes of their show until "Spotify implements stronger methods to stop the spread of misinformation on the platform." There was one exception to that stance, though. Spotify has also faced criticism from employees over Rogan. Reports suggest Barack and Michelle Obama may not renew their Spotify deal, which is set to expire in a few months. Film director Ava DuVernay struck a podcast deal with Spotify last year, but cut ties this month before producing any content for the company. Around the same time, Brené Brown put episodes of her Spotify-exclusive podcasts on hold. Notable critics including Neil Young and Joni Mitchell accused Spotify of spreading harmful misinformation and pulled their music from the platform. Robert Malone made claims about COVID-19 vaccines on The Joe Rogan Experience that they called "false and societally harmful assertions." The backlash against Rogan and the company ramped up after hundreds of doctors, nurses, scientists and educators sent an open letter to Spotify in January urging the company to take more action against the spread of misinformation. Rogan removed some episodes containing that language from Spotify. ![]() Spotify has remained behind Rogan, even after his use of racist language on the show came under the spotlight. ![]() ![]() Spotify CEO Daniel Ek reportedly told employees this month that big exclusive deals such as the Rogan one helped make the company as successful as it is. Episodes of The Joe Rogan Experience can garner tens of millions of listeners. Rogan's show is Spotify's most popular podcast in 93 countries, including the US. As the report notes, that's more than Spotify paid to buy major podcast production companies Gimlet Media and The Ringer - each of those deals was worth a little under $200 million. Sky News takes a look at where the story started. However, in the wake of a firestorm over claims that Rogan was enabling the spread of COVID-19 vaccine misinformation, a new report suggests Spotify is paying much more than that.Īccording to The New York Times, the three-and-a-half year deal is worth at least $200 million, with a possibility of additional payments. Joe Rogan has pledged to be more balanced in his Spotify podcast following a row over COVID-19 misinformation which has led high-profile artists Neil Young and Joni Mitchell to remove their music from the streaming platform. ![]() Initial reports pegged the value of the deal at around $100 million. As soon as Spotify struck a deal with Joe Rogan in 2020 to become the exclusive distributor of his podcast, The Joe Rogan Experience, it was evident that the company was paying him a pretty penny.
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